Comments on: Worst Ad Campaign Ever http://dc.thecityfix.com/worst-ad-campaign-ever/ Sustainable Mobility in the District Thu, 18 Mar 2010 20:56:57 -0400 http://wordpress.org/?v=2.8.5.2 hourly 1 By: TheCityFix.com: Exploring Sustainable Solutions to the Problems of Urban Mobility » Blog Archive » The French Get Funny for Car-Sharing http://dc.thecityfix.com/worst-ad-campaign-ever/comment-page-1/#comment-387 TheCityFix.com: Exploring Sustainable Solutions to the Problems of Urban Mobility » Blog Archive » The French Get Funny for Car-Sharing Mon, 10 Aug 2009 20:11:23 +0000 http://dc.thecityfix.com/?p=1421#comment-387 [...] Originally posted by Noah Kazis at TheCityFix DC. [...] [...] Originally posted by Noah Kazis at TheCityFix DC. [...]

]]> By: Carlos Pardo http://dc.thecityfix.com/worst-ad-campaign-ever/comment-page-1/#comment-123 Carlos Pardo Wed, 01 Jul 2009 20:29:15 +0000 http://dc.thecityfix.com/?p=1421#comment-123 I fully agree with you. I have been doing "informal research" on this topic for a while and have given some sessions on the topic of "why people love cars" and similar issues in a training course about public awareness and behavior change in transport. I think there is an additional factor to what you mention above: that the marketing budget for cars is immensely higher than the total budget of any of our organizations, which makes it even harder to get great ads and marketing pieces and direct them to the right audiences. There is also the issue that cars are always shown in ideal situations (beaches, empty highways, etc) when the truth is that those situations seldom occur! I have also written a little about this in the accompanying text of the training course. I fully agree with you. I have been doing “informal research” on this topic for a while and have given some sessions on the topic of “why people love cars” and similar issues in a training course about public awareness and behavior change in transport.

I think there is an additional factor to what you mention above: that the marketing budget for cars is immensely higher than the total budget of any of our organizations, which makes it even harder to get great ads and marketing pieces and direct them to the right audiences.

There is also the issue that cars are always shown in ideal situations (beaches, empty highways, etc) when the truth is that those situations seldom occur! I have also written a little about this in the accompanying text of the training course.

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