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Video: SmartBike DC Succeeds and Expands

Submitted by Noah Kazis on June 15, 20095 Comments

UPDATE, 7/1/09:

By Clayton Lane:

It seems that D.C.’s 10,000+ SmartBike members may have to wait some time for the District’s promised ten-fold expansion. ClearChannel Outdoor, the advertising giant that operates SmartBike, has little interest to expand the pilot, according to news last week from the Georgetown Metropolitan.

Gabe Klein, the director of the District Department of Transportation, told TheCityFix that the District is still committed to expanding SmartBike and is still negotiating with ClearChannel.

Read more about what EMBARQ’s bikesharing expert Clayton Lane has to say about the future of the bikesharing business by clicking here.

You may have seen SmartBike stations around downtown D. C. Although, you may not have noticed: For now, it’s just a pilot program (the first in the country, in fact) and there are currently only 10 stations and 120 bikes. It’s still a very small piece of the District’s transportation network. Increasingly, though, it is an important piece. EMBARQ produced a short video outlining SmartBike’s success.

The program, which is about one year old, allows subscribing members to take bikes from any station around the city and return it to any other. The program currently costs $40 per year. This eliminates concerns about the storage, upkeep, and cost of using a bike to get around the city. As EMBARQ’s new video shows, SmartBike DC has been a major success. The 120 bikes have taken a total of over 11,000 trips in less than 10 months, showing that members are not only signing up but enthusiastically using the bike sharing program.

Now, the District Department of Transportation is planning to expand the program dramatically. This is critical because the change will not only be quantitative, but qualitative. One of the SmartBike members interviewed in the video explains that the program appeals to her because there is a station right in front of both her apartment and her office. Currently, that isn’t true for most locations in the District. That’s about to change, with new kiosks both filling in the gaps between current SmartBike locations and expanding the program into new neighborhoods across the city. What’s more, the new kiosks will largely be placed near Metro stations, allowing for much better intermodal service. All that should go a long way towards transforming SmartBike from a perk of living in D.C. to something that could fundamentally transform the transportation system of the city.

This video was produced by EMBARQ – The WRI Center for Sustainable Transport, as part of a series on sustainable transportation best practices around the world. The first video in that series, “Muévete En Bici (Get On Your Bike),” presents Mexico City’s initiative to shut down one of its busiest avenues in order to create a dedicated space for pedestrians and cyclists.

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